CEO of Black Avenue Music,Desmond Kwesi Blackmore who is popularly known in showbiz circles as D-Black has stated categorically that he knows he is not the best rapper in Ghana.
The ‘Personal person’ hit maker lamented that those who are better than him are struggling to be successful.
DBlack who has signed about eight new talents to his label on Joy99.7fm mentioned that it is not only talent that makes an artiste great.
According to him these “talented broke rappers” out there do not have the ability to afford “the machinery or business acumen enough to push what they’re doing,’ in order to be ‘wealthy’ like him.
He added that there are rappers as good or better than Guru and Sarkodie, who have found success in the rapping game, but had still not found their big break in Show business.
Apart from not having a business mind, he said another reason a potential rapper may fail would be due to the lack of a business driven team that “has the mind-set to push him to that point of success.”
He labeled them as “talented broke artistes” while emphasizing the importance of having a “business savvy team” who would compensate for the talent’s lack of basic business skills.
D Black is positive the combination of talent and business making skills would contribute greatly to the success of young artistes.