Nigerian songwriter, music producer, and record label executive Larry Gaaga, has teamed up rapper M.I Abaga and Ghanaian songstress Efya to give hope on ‘Hold On’.
The single ‘Hold On’ is ideal for this period of multiple advocacies against racism, injustice, sexual harassment, and mental health.
Efya and MI Abaga blend perfectly on the single, as they offer encouragement for people going through rough periods in life.
The music video contains powerful pieces of information in a celebrity fuelled music video to drive home messages discrimination, sexual harassment, mental health, racism, and more.
Celebrities who featured in the video include 2Baba, Basketmouth, Victor AD, Ehiz of MTV, and more.
Larry Gaaga is signed to Universal Music and was named as part of the roaster for the recently launched Def Jam Africa that also includes South Africa’s Nasty C and Cassper Nyovest.
Watch Hold On by Larry Gaaga featuring M.I Abaga and Efya.
Story by Yaw Boadu-Ayeboafoh
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