We Are Millennial Culture

Ayra Starr is Spotify’s Next RADAR Global Artist

Spotify has announced Ayra Starr as the latest RADAR Global artist. The rising star, born and raised in Nigeria is the newest addition to Spotify’s marquee global emerging artist program. 

RADAR is Spotify’s program created to spotlight up-and-coming music talent – giving them an opportunity to broaden their fanbase and supporting them in their path to superstardom through comprehensive marketing, content, and editorial campaign. Ayra Starr joins artists including The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others who have joined the program since its inception in 2020.

As the next big step for the burgeoning singer, Spotify’s support of Starr runs deep — from being tapped as Spotify’s EQUAL Artist of the Month in November 2021 (the platform’s program that aims to foster gender equality in music and provide a platform to highlight influential female creators) to being listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist. 

Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary and social content. The mini-doc, which takes place in Ayra’s hometown, Cotonou Benin, gives fans special insight into the rising star as she chronicles her beginnings and more – showing fans a personal look at her journey.

Recent Spotify Listening Data: 

Fans won’t have to wait long for more from Africa’s hottest new music star as Ayra Starr will be back with her new single “Rush” from the forthcoming Deluxe Edition of her critically-acclaimed album 19 & Dangerous tomorrow. 

Get the inside scoop on Ayra’s inspirations and advice to young artists in the exclusive Q&A on Spotify’s For the Record blog and listen to the RADAR playlist on Spotify here

Ayra Starr Bio 

Ayra Starr is impossible to ignore. Born in Benin Republic, the 19-year-old was raised between its beach city, Cotonou and the cultural hub of Lagos, Nigeria. This mix of cultures inspires her global approach to music, art and life. She’s inspired by the regal earthiness of Angelique Kidjo, Rihanna’s feisty confidence, as well as 90s fashion icons, and the edgy aesthetic of emo-pop. 

Ayra describes her sound as Afrosoul, told in an intoxicating voice that evokes a Gen Z queen-in-waiting. Drawing from influences like classic Yoruba and Beninese music & artists like 2Face and Wande Coal, her music speaks for a generation of girls around the world who are finding themselves, united by angst and emojis. 

Her strength comes from a close-knit family of music lovers, including her brother with whom she often writes songs. This ingrained love of art also manifests in her interests; she enjoys risque television shows and has experience as a model. 

Photo courtesy Spotify

She announced herself to the world on January 22 with an eponymous 5-track EP, which produced the No.1 single, “Away” and spurred viral moments in the UK as well. But Ayra Starr’s moment will come month’s after after releasing her debut studio album- 19 & Dangerous. The celestial being’s 2021 was replete with multiple number 1s, unprecedented cosigns, and organic virality- all crescendoing in a MOBO awards nomination in just under a year of unveil. 

2022 has proceeded in similar style. Collaborating with multiple artists across the continent and featuring on two bestsellers with her label mates, Ayra continues on her upward trajectory. Already, Ayra Starr is the second most nominated artist at the Headies- Africa’s premier music awards, and has a BET nomination under her belt. With a strong opening statement and millions of fans waiting for her next move, Ayra Starr is giving black girls a new voice.

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