Epixode shares the story behind his face painting

The past few years have seen Ghanaian reggae and dancehall artist Epixode appear publicly with a face painting, and now he shares his reasons.

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Speaking to Derrick Annor Boadi on Muse Africa, Epixode revealed the face painting was aimed to give the singer a specialized brand rather than just being a regular artist.

“I tried to be recognized among the lot, and I couldn’t do it any other way than to incorporate my art into the music because I am a painter,” he shared.

Epixode shares the story behind his face painting

He further revealed that the face painting was a strategic move to add an African vibe to his branding as people across the globe usually attributed him to Jamaica due to the Reggae and Dancehall genre he is used to.

“If you see this you see dipo (Dipo is a female puberty rite festival celebrated by the people of Odumase in Ghana), you (also) see Fela (Kuti). It basically made me an African with a universal touch.”

The face painting became a talking point some years when a debate sprung off between Epixode and rapper Kirani Ayat on who started the face painting. The altercations didn’t escalate and both artists have kept using the face painting as part of the image branding.