We Are Millennial Culture

Universal Music Africa and Youssou NDour announce new global partnership

Universal Music Africa (UMA), a division of Universal Music Group (UMG), the world leader in music-based entertainment and African music icon Youssou NDour have announced an exclusive multi-year partnership agreement with the acclaimed and Grammy award-winning singer and his company, Youssou Ndour & TBI Publishing S.A.

An emblematic figure of the Senegalese musical landscape, Youssou NDour’s distinguished global career has made him one of the most famous and recognizable voices in Africa and around the world.

Speaking on his collaboration with Universal Music Africa, Youssou NDour said, “From Africa to the World… Let’s go Universal…”.

Franck Kacou, Managing Director, Universal Music Africa said, “It is an honor and a great pride for Universal Music Africa, to have gained the trust of such a monumental figure in African music culture. Youssou NDour has inspired multiple generations of music fans, each time with his impressive relevance, social resonance and most importantly with his timeless songwriting.

His incomparable voice is a strong symbol of the direction we have taken over the past couple of years with UMA, establishing the company as a true home for African artists and music, and a bridge to audiences around the world through our network of labels around the world. I am convinced that Youssou NDour’s future releases with UMA will add to his already long list of international successes at the service of the continent and continue to build on his powerful and lasting artistic legacy.”.

The partnership between Youssou NDour and UMA will begin with the surprise release of a new album on November 12th, 2021.

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