Many African creators have been the driving force behind global and regional hits–yet have never reaped the reward.
Amplifihub, a Nigerian-based music production and licensing e-commerce platform, is partnering with Airbit, the producer hub and beats marketplace, to change this. The partnership will empower emerging and established producers across Africa by collecting unpaid publishing royalties from a wide range of sources.
As part of this partnership, Airbit will offer its unique music monetization tools and pioneering technologies to Amplifihub’s users. These tools will unlock vital revenue streams from platforms like YouTube for composers, artists, and producers across the region. Amplifihub, co-founded by award-winning Afrobeat beatmaker and producer Sarz, and Airbit share a vision to support talented producers at all stages and give them everything they need to create the career they want.
Speaking on this opportunity, Ezekiel Olayinka, COO of Amplifihub, expressed that Amplifihub is excited at the opportunity of working with Airbit, and looking forward to a long-lasting partnership between Amplifihub and Airbit. He also said that the partnership is in line with Amplifihub’s goal of ensuring that music producers earn while they create.
Excited to experience the value Airbit will bring to African creators and music producers, Judah Wiedre said, “Our mission is to create pathways to sustainable careers for some of the most talented audio creators on the planet, the world’s producers. This collaboration with Amplifihub lets us extend our mission to a new region and new creator communities.”
“The future of music is being created in markets that have been overlooked for too long. We’re excited to help connect more producers with the global royalty system and help them get the remuneration they deserve,” Airbit Founder and CEO Wasim Khamlichi explained.
Expressing her zeal to continue to provide opportunities for Music Creator across Africa, Oyinkansola “Foza” Fawehinmi commented: “DMCE’s investment in Amplifihub is towards giving African creators the opportunity to live on their creation and this partnership is a step towards making that happen and we are looking forward to the disruption”
“I have always stood at the forefront of emancipating African sound composers towards self-dependence by making a living out of their creation. This partnership is part of getting that done,” Sarz stated.