We Are Millennial Culture

Emtee talks music, fatherhood & more with Cuppy on Africa Now Radio

South African rapper and trap legend Emtee joins Cuppy via FaceTime on Apple Music 1 to talk about his latest track, “Long Way,” from his most recent album LOGAN. He also discusses founding his own imprint, Emtee Records, and balancing fatherhood with his career.

The Big 5
Cuppy shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Mr JazziQ feat. Mpura & FakeLove; Sarkodie; Falz, Kamo Mpela, & Mpura feat. Niniola & Sayfar; Holy Ten; and Zlatan feat. Davido & Mayorkun. 

Africa Rising 
Fusing trap and R&B, South African rapper, singer, and producer SiBi is the latest Africa Rising cover star, a campaign which shines a light on the next generation of African superstars. Listen HERE

Proverb of the Week 
South African entrepreneur, award-winning marketer and author Sylvester Chauke shares his favourite Tsonga proverb: “Two rats cannot dig the same hole”—emphasising the importance of following our own paths. 

Mini Mix
Cuppy finishes this week’s show with a mini-mix of Apple Music’s Street Anthems playlist, which highlights music at the forefront of Nigerian pop culture. This week’s mix features music from Dangbana Republik & Bella Shmurda; Naira Marley & Busiswa; Maksterkraft feat. Bella Shmurda & Zlatan; Zinoleesky feat. Mayorkun & Busiswa; and DJ Enimony & Olamide. Listen HERE

Tune in and listen to the full episode this Sunday, April 25th at 2p Lagos/London / 3p Johannesburg/Paris / 6a LA / 9a NYC on Apple Music 1 at apple.co/_AfricaNow.

Emtee on balancing fatherhood with music

Surprisingly, my sons, both my sons, every time I bring them to the studio, they sort of get excited and they appreciate being there, you know? So they love the environment. When they see the equipment, they get excited, as if they know what the equipment is. They just get to touching and wanting to know what goes on, you know? So my kids are very much in tune with what I do.

Emtee on the message behind “Long Way”

Basically, the message behind the song [Long Way] is just to say it’s cool to be vulnerable and to love and to make certain mistakes. It’s just as long as you can rectify them, especially when it comes to love because, especially from where we’re from, love is hardly expressed. People also don’t want to tap into the downfalls of love and come to realize that we all human and we make mistakes, and loving is not a bad thing.

Emtee on who he’d like to collaborate with

Definitely people like Tekno, Sarkodie, Mr Eazi, the list goes on and on. I have so much favorites all over Africa, places like Zim, Botswana. I’m looking forward to working with the likes of Buffalo Souljah whose from Zim. So yeah, everybody really.

Tune in to Africa Now Radio With Cuppy This Sunday, April 25th at 2p Lagos/London / 3p Johannesburg/Paris / 6a LA / 9a NYC on Apple Music 1.

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