Temi Adeniji has been appointed to the dual role of Managing Director of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa.
She will officially assume this position in September 2021, and will report to Alfonso Perez-Soto, EVP, Eastern Europe, Middle East, India and Africa.
In addition, as SVP of Special Projects, she’ll work closely with Simon Robson, President, International Recorded Music on a number of international projects.
Adeniji joined Warner Music in 2016 as Director, International Strategy & Operations, and was promoted to VP in 2019 and SVP last year.
“The world is waking up to the rich and diverse talent present in myriad thriving music scenes across the continent. As this increasingly interconnected digital world continues to remove barriers to music discovery, there is no doubt that in the years ahead we will continue to see even more global superstars from Africa,” says Adeniji.
“Africa stands on the precipice of a significant growth story, and I’m excited to play an important part in guiding our company’s strategy and operations in this region. I have worked closely with our South African team over the past few years, so the opportunity to help steer the next stage of their journey is an honor and privilege.”
The move comes as Warner Music continues to expand in Africa, building upon Adeniji’s work with Perez-Soto to develop the company’s presence in the region through key deals with regional labels, distributors, and DSPs.
This included landmark licensing deals with African digital music services Audiomack and Boomplay, a partnership with Chocolate City, one of the top independent record labels in Nigeria, and an investment in digital distribution, music rights management, and artist development company, Africori.
“It’s fantastic that Temi has agreed to this challenge. Africa is a key focus for the company in the coming years, and there is no one more qualified and better able to lead our next chapter,” said Perez-Soto.
“We’ve only just scratched the surface when it comes to tapping the potential in Africa. In the coming years, cities such as Dakar, Johannesburg, Lagos and Nairobi will be increasingly influential hubs in the global music industry, and we want Warner to be at the forefront of that cultural transition.”