We Are Millennial Culture

Ayra Starr is Apple Music’s latest Africa Rising artist

Nigerian singer and songwriter, Ayra Starr is Apple Music’s latest Africa Rising artist.

The initiative is an artist development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars.

Previous Africa Rising artist include Omah Lay, Manu Worldstar, Tems and Amaarae.

“I am excited to be an Apple Music Africa Rising artist! Thank you to everyone streaming and embracing my music, and thank you Apple Music for the opportunity and support!” stated Starr.

Stream Africa Rising Playlist.

Born Onyinkansola Aderibigbe, the 18-year old began building a fanbase by posting covers of songs on her social media platforms. But it was her original track “Damage” posted in December 2019, which attracted the attention of  Don Jazzy, head of the iconic Nigerian record label, Mavin Records, who was quick to snap her up and bring her into his artist fold.

Starr then spent a year meticulously recording music culminating in the release of her debut, self-titled EP Ayra Starr. With the success of its lead single “Away”, Ayra transforms heartache into strength.
“Ayra Starr is a unique and versatile artist with a powerful vocal range that touches the soul. She is a global superstar in the making and the sound of the future. I’m excited to see her grow and how her sound is being accepted. Thank you Apple Music for giving her the opportunity to be on the cover for Africa Rising and for all your support!” shared Don Jazzy, founder and CEO of Mavin Records.

Synthesising multiple sounds by merging electric guitar riffs and subtle percussion, Starr showcases her ability as a vocal and songwriting force blending Afro-Pop, Afrobeats and R&B on her EP.

At the forefront of Nigeria’s next wave of artists, Starr has become the poster girl for Gen Z artists who are a product of globalisation, absorbing media and culture from multiple sources to create music that is wholly unique and speaks to an audience that are united by angst and emojis.

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