Spotify, the world’s biggest audio streaming service is finally available in Ghana, Kenya, Nigeria, Tanzania and Uganda.
The service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.
It launches with a mix of features that have made it the world’s most popular audio streaming subscription service, including a library of more than 70 million international and local songs, 2.2 million podcasts and over 4 billion playlists.
The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations.
“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”
Spotify’s most-popular feature ‘playlists’ are made for Africa
Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.
- TOP Playlists: Hot Hits Naija, Hot Hits Ghana, and more.
- Genre Playlists: Bongo Flava, Made in Kenya, Gbedu, Naija Bars, Be Lifted, (+)233 Bars, Gwarn, Asakaa, Gengetone Fire and more.
- Thematic Playlists: Paper Chase, Chill Bops, Party Dey!, Troski Rhythms, Soloku, Sound Semester, Pump It Up and more.
- ‘Starring’ playlists: This Is Tekno, This Is Yemi Alade, This Is Stonebwoy, This Is Sarkodie, This Is Sauti Sol, This Is Diamond Platnumz and more.
Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.
The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.