The new global campaign by Pepsi features a track created by Grammy nominated Nigerian artiste, Burna Boy.
Titled ‘Rotate,’ it was produced in collaboration with American artist, Becky G.
The ‘Fizz to Life’ campaign by the multinational company features Leo Messi and Paul Pogba, with two new additions to the squad: Borussia Dortmund player Jadon Sancho, and UEFA Women’s Champions League winner Shanice van de Sanden.
The campaign is in support of “the UEFA Champions League partnership across Men’s and Women’s keeps the fizz going with energetic entertainment for fans around the world,” per a statement.
“In 2021, we are celebrating the unstoppable human spirit, not in spite of the times we’re in, but because this is a moment and no matter what, we need to keep moving forward with a smile,” said Natalia Filippociants, Vice President, Marketing, Global Beverages, PepsiCo. “From music to football, the new creative encourages the world to break free of conventions, expectations and the bubble of sameness that we often find ourselves in.”
In addition to the hero creative, ‘Rotate’ will be the soundtrack for an exciting array of digital content across multiple social platforms where fans will be able to interact with their favourite players like never before, including a world-first football challenge with TikTok Duet.