Suhel Nafar has been named the Vice President of Strategy & Market Development for the North Africa division of EMPIRE, the Independent label, distributor, and publisher.
Nafar will be based at the company’s headquarters in San Francisco in the United States.
“It’s the beginning of the future for the music industry, a genreless and borderless era. Artists and fans are connected more than ever, it’s not about the language the song is in or the platform the music is delivered by but about the music, the artists, their story and their teams,” stated Nafar.
“After working on different sides of the music industry, researching artists growth and studying data, I saw that EMPIRE was where it’s at. They’re not just distribution, label or publishing company- they’re partners with their artists, supporting their growth and with a goal to change the music industry to be the best for creators and culture.”
Nafar recently worked at Spotify as the Global Lead of Arab Music & Culture helping to build and launch in West Asia and North Africa.
He also built Spotify’s Arab Culture Hub and its international programming strategy, curating flagship playlists such as Yalla Today’s Top Hits, Arab X, Shisha Lounge and Global X.
in 2016, he helped launch Complex Snapchat Discover channel, the fastest growing platform in the history of Complex Networks.
“When I started EMPIRE, the goal was always to bring music and culture to a global audience. Establishing our footprint in West Asia and North Africa is incredibly humbling for me as my family is Palestinian,” remarked Ghazi, CEO and Founder of EMPIRE.
“Suhel is the perfect fit to spearhead our efforts in the region and more importantly, bringing West Asian and North African music and culture to the world. His knowledge and respect in the music community is unmatched and we look forward to having him on the team.”