We Are Millennial Culture

Davido’s ‘IF’ receives gold certification in the United States

Davido‘s hit song ‘IF” has officially sold over 500, 000 digital copies in the United States. The song has been certified by the Recording Industry Association of America (RIAA) with a ‘gold’ stamp.

It was released in 2017 as the lead single off Davido’s second studio album ‘A Good Time.’ The song was produced by Tekno.

“My 2nd Gold record!!! Oh God I am Grateful!! The Only two Afro beats solo singles to go Gold in the USA in Afro beats history!! God is good!!!! MORE TO COME!” reads a tweet by Davido following the announcement.

The song was certified diamond by the Recording Industry of South Africa, indicating shipments of 200,000 units. “If” won Best Pop Single and Song of the Year at The Headies 2018.

The music video for “If” was recorded in London.

It was directed by Director Q and produced by Tunde Babalola. The former has worked with Burna Boy and Ycee, while the latter produced “Skelewu“, “Wanted“, “Bobo” and “Antenna.” 

Davido teamed up with menswear designer Orange Culture to release a capsule collection inspired by ‘If.’

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