This year’s edition of Wear Ghana Fashion Festival will be hosted virtually.
Set for March 2021, the month-long event is a “presentation of authentic Ghanaian fabrics in fashion,” according to the organisers.
It will feature some of Ghana’s top fashion designers using authentic fabrics shot at some iconic and breathtaking sites in Ghana. Mimi Yeboah, Quophi Akotua, Lyran Collections, Abrantie The Gentleman, Nuna Couture, Dufie, Eugene D’Wise, Sena Byrte, Nipo Skin, Alwoman, Kaishika and NicolineGh are some of the designers who will be featured.
The shows will stream live on Facebook (GTP FASHION) Instagram (GTP_FASHION) and YouTube (GTP fashion.)
“We are happy to be holding this year’s festival virtually. GTP brand is well known for not only its premium quality products, but also its leadership in driving the African prints fashion on the global stage. Wear Ghana Fashion Festival seeks to encourage Ghanaians to use authentic Ghanaian textiles in making their clothes while giving designers the opportunity to showcase their talents and creating employment for thousands across the country,” says Rev Stephen Badu, Director of Marketing for GTP.
“The Fashion industry is a major factor in our economic development and it is the reason why we call on all Ghanaians and Policy makers to make the Wear Ghana Campaign a successful one.”
Since 2019, GTP has collaborated with the National Commission on Culture and the National Theatre of Ghana as the major fabric partner and sponsor to give the festival a big boost and raise awareness and pedigree of ‘Made-In-Ghana’ Clothes among fashion enthusiasts and the general public.