The 2021 National Chocolate Week has been launched.
The launch was held at the Marriot Hotel under the theme, EAT CHOCOLATE, STAY HEALTHY, GROW GHANA.
In attendance was the Minister of Information, Kojo Oppong Nkrumah and other dignitaries. The event is a collaboration between the Ghana Cocoa Board and the Ministry of Tourism.
Mr. Nkrumah urged all stakeholders to play their respective roles in telling the Ghana chocolate or Cocoa story in a way that will ultimately drive consumption throughout the year and beyond.
He added that the celebration is to compliment the Valentine’s day and encouraged the consumption of the Ghana Cocoa.
Guests at the event were greeted by a cocoa farm entrance to bring to life the essence of the event. It also gave guests the opportunity to see in real life, the cocoa tree and the cocoa pods.
Media, dignitaries and other invited guests had the opportunity to engage with people who make products like facial bar soaps and scrubs, chocolate muffins and Chocolate bars from Ghana Cocoa during an exhibition at the event
The week-Long celebration will begin with brand Activation at selected transport terminals and banks, from 8th -14th February, 2021 where patrons get free chocolates after patronising some services.
It will continue at the first ever Gh Chocolate City at the Tetteh Quarshie Roundabout. Other activities include the Inter-University Hall Cocoa Quiz competition, and chocolate story competition.