Most at times, artists together with their team are solely blamed for whether or not their songs and brands are being projected to the rest of the world.
Speaking to Beats FM London Presenter, Shoopsy Doo, in an interview, he mentioned that to him, the only reason he makes a conscious effort to push African music from the King Promises, Kuami Eugene and the likes so so as to present these artists to the rest of the world. To Shoopsy:
“The responsibilities lie on the broadcasters from Ghana, the TV, and the radio presenters, the way you present it to the rest of the world is how we going to take it so you have to give those guys the energy.”
In the link below, Shoopsy Doo explains his point further:
Story by Matilda Mensah Marfo