DJ Spinall is out with new music titled Everytime featuring Jamaican dancehall star Kranium.
Follow us on Instagram: @MUSE.AFRICA
Visionary and experimental in his application to test the genres boundaries and move it into new realms, he teams up with dancehall sensation Kranium for his new, self-produced release ‘Everytime’.
Responsible for the creation of music that has been streamed over 100 million times, DJ Spinall has remained on a remarkable run since the genres infancy.
His ambitious and expansive discography seamlessly genre-hops across a musical spectrum that includes hip-hop, R&B, dancehall, reggae, and more, reflected in his collaborations with the likes of Burna Boy, Mr. Eazi, Wizkid, Tiwa Savage, Kizz Daniel, and Kojo Funds.
His music has positioned him as a central figure to deliver not only the music but the culture too as seen in his inclusion on Beyonce’s ‘The Lion King: The Gift’ documentary and via his wardrobe collection that features Ankara prints and an abundant collection of caps that have become synonymous to his branding and a fan favorite amongst his 2.1 million Instagram followers.
The inevitable partnership of afrobeat and dancehall on Spinall’s latest single is born from the soulful and tangible elements that each genre holds within its DNA.
Spinall explains “I have made amazing hit records but this is special to me beyond words, a song for all for seasons”. Undiluted and authentic, ‘Everytime’ reflects the breadth, soul, energy, and dance-inspiring intensity of black musical expression captured by two artists that sit at the very center of it.
Explaining how the record came to fruition, Spinall continues “I met Kranium for the first time in Uganda at a concert we both headlined, our friendship started from there. Fast forward two years later, we were in the studio together in London and we recorded this magic ‘Everytime'”.
Featuring sweet percussive layers, jazzy rhythm, and traditional African drumbeats, Spinall twists the record into his untouchable sound with popping adlibs that are married perfectly to Kranium’s laid-back, seductive delivery, honest lyricism, and Jamaican patois.
The result is a sensuous, stirring number that sparks the dance within you. The partnering video, premiering on DJ Spinall’s YouTube channel and directed by Dalia Dias, captures both the bold and bright character and cultures of the duo with color packed scenes playing a primary role in the visuals, alongside statement fashion pieces worn by the cast.
Yet the sensual and alluring tone remains equally as prevalent, listening, sequin draped dancers and hazed out tones come in to play with Kranium performing to the camera and Spinall remaining a central role, capturing the delicate and captivating tone of the record.
WATCH: DJ SPINALL X KRANIUM – EVERYTIME