The global streaming war has never been this intense especially in this period of the COVID-19 pandemic. But what eludes most African including Ghanaians is the access and direct integration with the world’s biggest music revenue market in the world USA.
To remedy this, Tunexmuse, the music vertical of Muse Africa has partnered with Pandora, the biggest and number 1 music streamer in market size in continental America to organize a webinar to introduce Ghanaian arts to the opportunities and power of growing their music streams.
This will take the format of a live virtual webinar to be presented by Juan Gomez, Head of African Content at Pandora Media.
Pandora which parent company is SiriusXM is part of the largest music streaming service within the US. It is a leading music and podcast discovery platform, providing a highly personalized listening experience to approximately 70 million users within the US each month.
This webinar forms part of Muse Media networks’ 5years anniversary in celebration in bringing together and widening opportunities for African arts to access platforms that can grow their music. The Webinar will take place on Tuesday, 21st July 2020 at 6:00 pm GMT / 11:00 am PST for musicians, producers, DJs, managers, and all in the various facet of the music business.
Registering for free to join the Webinar by calling 0547094698
Aside from Pandora being the biggest and most used platform in the USA with 117 million monthly unique visitors (44% of US population), Number 1 in time spent listening to ad supported digital audio, Number 1 in 154 US market
90% hours spent on mobile and other connected devices, Pandora’s strength lies in its highly customized radio station experiences that are equal parts human curation and automation based upon 2 decades of highly analyzed listener habits meaning the service plays songs that have similar musical traits. Then allows the user to provide positive or negative feedback (as thumbs up or thumbs down) for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play.
TunesXmuse is content exploitation, Monetization, and Amplification service that delivers returns for African artists and creators across Music & Film!