We Are Millennial Culture

Guru Speaks On Negative Trends By Musicians

Ghanaian Hiplife Artist, Guru, has stated that it is easy to trend in Ghana with negative news. 

To Guru, getting all the attention on Twitter, Instagram, Facebook, Tik Tok and other social media platforms is good for a musician because it keeps them relevant but the story that accompanies it is what people should be mindful of.


Although he believes in trending positively, to him, it is difficult to do so now because negative news always travels faster.

Let me donate to the Tema General Hospital or an orphanage and trust me no one will talk about it but when there is news about me being caught in bed with an actress everyone will be interested in the story.

He Expatiated that:

Even with us musicians when you want to drop a song, you would have to look for something negative to use to push your new song. In as much as I don’t like trending negatively there is nothing we can do about it now,” he told Graphic Showbiz.

Guru explained that trending negatively is the reason why some young musicians are not doing conscious music.

Trending itself is not bad especially if you are an artist who is trending because of your creativity. A musician like AY Poyoo is getting all the buzz because of his creativity.

He has been able to get an international superstar like Snoop Dogg to comment about him and that is a plus to whatever he is doing,” he said.

Story by Matilda Mensah Marfo

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