We Are millennial culture. We Mean Music

Dela Botri Reveals why some Ghanaian Music isn’t selling to the rest of the world

Over the years there has been a subtle rift between Ghanaian musicians. Various artists from various camps doing various genres have ignored the altruistic goal of selling Ghana to pushing their own “me first” agenda.

Like reggae from Jamaica and Rap from America, the indigenous tune of Ghanaians are the traditional Ghanaian tunes, tones, strings, etc. beautifully inculcated into the highlife music. However, the current crop of A-list artists who are leading the pack of musicians in Ghana are all doing other genres besides their indigenous music, highlife. Which sorts of defeats the purpose of packaging and selling the rest of Ghana music to the rest of the world.

In spite of these, artists like Wiyaala, King Ayisoba, Dela Botri, to mention a few are constantly touring the world with the Ghanaian traditional music, enthralling their audience and leaving indelible marks on the hearts and minds of people they meet.

Speaking to Muse Africa, the legendary Dela Botri explains why some Ghanaian songs don’t sell on the international market as compared to theirs.

He replied that “I spoke about something on collaboration because if Blackstar is playing, everybody from Ghana supports blackstars. So if you are taking Ghana o the world, that means you are taking everything in music. But sometimes I cannot say im going alone, it’s us because we are mentioning a nation.”

He recalled that “ I remember some years back I was invited by the government if Ghana to go and represent the country in South Korea with my band and we had to do it with various groups, government institutions like Abibigromma, Ghana dance ensemble… we went to represent Ghana in one common destiny.”

Adding that he is willing and ready to work with the new crop of artists, from Stonebwoy to shatta to kelvin boy and all the names in the game because to him “if Stonebwoy goes international it’s me, Ghana, because he is from Ghana our name will be heard internationally.”

Concluding that “sometimes it seems like somebody wants to go there to show that yeah… it’s not bad, but us, us, us.”

These of course are his observations as a recording artist and a flutist for 41 years playing with a tall list of artists including Stevie Wonder.

Dela Botri also answers some difficult questions about the music industry in the video below click on the link to listen:

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Story by Matilda Mensah Marfo

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