We Are Millennial Culture

Can Spotify’s new News Audio, (Podcasts) and Radio shows called ‘SpotLight’ compete against Apple?

Spotify is set to begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.

Eight companies, including BuzzFeed, Genius, and Refinery29, have agreed to produce programming for Spotlight.

News programming can help Spotify capture some of the $18 billion spent on radio advertising each year and boost profitability as it prepares to trade on the New York Stock Exchange.


Story by Yaw Boadu-Ayeboafoh Junior

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